It's possible that the company will eventually settle, which seems to be how FCC fines take their course. The fine is not final, as the FCC has only charged AT&T with violating the requirements so far. Though AT&T did make note of its changing policy at the time, the commission says that it was not adequate to fulfill the transparency requirements laid out in the old Open Internet Order, which mandates that carriers provide sufficient information so that subscribers can make informed decisions about their service. As part of an investigation into AT&T's throttling, the FCC says that it found millions of people were affected, with affected subscribers on average receiving throttled service for 12 days per billing cycle. The commission says that it's received thousands of complaints from consumers since AT&T's policy went into effect in 2011. The FCC says affected customers were throttled around 12 days per cycle "As today’s action demonstrates, the commission is committed to holding accountable those broadband providers who fail to be fully transparent about data limits." "Unlimited means unlimited," Travis LeBlanc, chief of the FCC Enforcement Bureau, says in a statement. The commission is charging AT&T with falsely labeling its plans as "unlimited" and not properly informing customers that their speeds would be slowed after it implemented throttling in 2011. The FCC is fining AT&T $100 million for misleading customers about its unlimited data plan, which was previously throttled to extremely slow speeds after a certain amount of data usage.